Suzy Sclater is a highly experienced event marketing and project management professional having spent more than 18 years in commercial events management. Suzy specialises in marketing, creating and growing the event brand, establishing attendee communities and maximising both audience numbers and event revenue.

After gaining valuable experience on the venue side of the industry, Suzy started her commercial conference career at BIS Strategic Decisions, an IT advisory firm, now part of Forrester Research. Spending 10 years at the organisation, through two acquisitions and business transformations, she gained experience in both the UK and North America in logistics, marketing and project management roles within a rapidly expanding conference division. Suzy’s role as Events Marketing Director led her to develop her international marketing expertise, creating a toolkit for entering new geographic markets.

Before co-founding EMS with Carol Baines in 2004, Suzy acted as an independent conference organiser, producing industry conferences for specific IT vertical markets. Her projects ranged from conference planning and budgeting, speaker recruitment, marketing strategy and execution, to onsite event coordination and overall project management – in short, business conferences from concept to completion.

As the business at EMS has grown and our client portfolio has expanded, Suzy has focused on effective marketing strategies for conference and training courses – leveraging all the new opportunities that digital marketing has brought to the industry.