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Event Strategy and Planning

Understanding the goals and success criteria for any event is key – whether it’s meeting revenue budget, audience targets or attendee satisfaction ratings. EMS will work with you to clarify your goals and objectives and create a project plan to keep your event on track.

For new events, we will conduct a competitive analysis to identify the best timing and positioning for your event, extending that to surveying potential attendees, sponsors or exhibitors before you launch.

EMS event plans include:

  • Event positioning
  • Audience Profile
  • Revenue Targets – attendees / exhibits
  • Event budget
  • Marketing Strategy
  • Project Timeline
  • Success Criteria
  • Reporting Process