The development of the marketing plan for the event is based on the competitive positioning of the event and the event's key goals and objectives. The marketing plan represents the tactical initiatives undertaken to secure the delegate audience for the event and can encompass any/all of the following elements of the marketing mix:
Direct Mail: |
Design, print and mailing of a conference brochure and letters to be mailed to prospects, reflecting the corporate "look and feel" of the host organisation |
Website: |
Creation and management of an event website featuring event agenda, information on logistics, online registration and payment processing |
Email: |
Creation and execution of email campaigns to prospective delegates |
Telemarketing: |
Executing a telemarketing campaign to all incoming inquiries regarding the event, in addition to target communities, past delegates and customers/prospects of the host organisation |
Adverts/Inserts: |
Design and print of any press ads or magazine inserts |
Press: |
Creation of press releases about the event or liaison with the host organisation's PR agency |
Partners: |
Management of media/marketing partners to broaden marketing campaign within target communities |
EMS has in-house expertise in creative design, copywriting, website creation and telemarketing. To compliment our in-house capabilities, we have long-standing relationships with trusted providers in terms of print houses, list brokers, mail houses, website hosters and email broadcasters.
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